How to run a GNC
All Good Neighbour Campaigns are different – based on the community, the company, the nature of the pollution, politics, timelines and a whole range of other factors. Despite the differences though, there are some lessons and experiences that are common to many.
Below are outlined the key elements to a successful Good Neighbour Campaign, and in the following pages you’ll find further details, examples and links to resources for using the Good Neighbour method.
Key principles and essential of all campaigns
*The key principles apply throughout the campaign — this is not in chronological order.
A. Make a strategy – Identify your ‘ask’ and stay focused
Having a strategy from the start keeps the campaign organized and focused.
B. Do your homework – Good information is essential for the campaign
All campaigns involve research, information gathering and keeping good notes on the company, pollution concerns, and the community.
C. Strength is in the numbers – Build community support
A good campaign is often successful because of the pressure and voice of the community.
D. Working with the Company – Talking and negotiating with the company
The Good Neighbour approach is all about opening the lines of communication with industry, to find effective, long term solutions for the whole community.
Other Resources: Ohio Citizen Action published the Good Neighbour Campaign Handbook, an excellent resource which includes a number of stories and tips. Download or buy the book here: http://www.ohiocitizen.org/about/training/train.html